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"Kevin Ward has created Emmy winning scripts...and the YES prize for winning is not a statue, It's a fatter wallet. More than just The Book of YES, this one volume will lead you to the promised land of YES!" - Jeffrey Gitomer, #1 Bestselling author of The Little Red Book of Selling

Best Deal! Get BOTH The Book of Yes PLUS The full Audio Version AND the Unadvertised Expanded & Revised Book of Yes Scripts 3.0 with dozens of new high-power scripts.

Want to hear the scripts read by Kevin? Learn how to say the scripts in a way that sounds natural. You get a 60% discount on the Audio book, plus the latest expanded and revised Book of YES Scripts with dozens of new scripts not contained in the original Book of YES. 

Check YES above to add this special offer to your order NOW for just $19.97. (This offer is not available at ANY other time or place.) 

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Tell Me Where To Ship Your FREE Copy Today!"
The Book of YES Will Help You To...
Have natural conversations with prospects without sounding "salesy" or using B.S...
Feel totally confident in prospecting and on appointments...knowing what to say and how to say it.
Overcome objections by eliminating resistance triggers...phrases that cause people to resist you.
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Over 360 5-Star Reviews On Amazon.com...and Growing!
From: Kevin Ward
Los Angeles, California

Do you want to get more "Yes's" without using B.S. tactics or coming across as salesy?

Would you like to come across as natural and conversational, rather than like a high-pressure used car salesman with a jackhammer "hard" close?

Do you want to get more listings and sales with less rejection and lower resistance?

You can come from contribution and get "Yes" without the B.S.  
I started creating my own scripts, for the simple reason that I hated being told, "No." 

For me nothing was worse than that feeling of rejection. I was determined to figure out the perfect thing to say in every situation, and how to say it in a way that would cause sellers and buyers to want to say "Yes!" to me every time. 

This book is the result of that quest.
  • The Book of Yes will help you know what to say and how to say it in virtually every situation.
  • The Book of Yes will show you how to come from contribution and compassion that will make people want to say "yes" to you.
  • The Book of Yes will teach you how to become a true master at inspiring people to say "yes" to you and to want to work only with you.
THE BOOK OF YES Has Already Helped Countless Agents Get More "YES" Without the BS...
The Question Is, Are YOU Ready for MORE?
Best Scripts Ever-Guaranteed!
I have been a realtor for three years. After implementing Kevin’s program which is completely covered in the book of YES, our business has more than doubled in the past nine months. I have seen and tried to use a number of other scripts but they were very awkward. Kevin’s scripts are easy to learn and guaranteed to work if you put in the time to practice them every day.
Kevin Ward is the real deal!!! Kevin has done all the heavy lifting by field testing and catching top Realtors all over the US teaching the scripts from this awesome book. This book is for PROFESSIONALS ONLY!!! It truly is a game-changer and it does not matter if you are new or a seasoned vet.....you will learn and become the PROFESSIONAL Realtor we are supposed to be. We owe it to our clients and our families depend on us. BUY THE BOOK, it will be the best investment in your career so far!!
Best scripts and objection handlers in the real estate industry!
The BEST scripts and objection handlers in the real estate industry. What I love is that the approach is 100% honest and it works- you’ll be able to get your clients top dollar for their home and know how to guide them in the right way, not only winning listings but gaining trust throughout the process, without the empty promises or lies that give the real estate industry a bad reputation. This is the real deal!
Following Kevin for about a year now and I LOVE, LOVE
I've been following Kevin for about a year now! I LOVE, LOVE, LOVE how he’s so real. He's humbled by his meager upbringing, loving his family and starting with hardly any PC's yet shooting to the top through hard work and perseverance. This a the book that has helped me become a better realtor because it's straight forward w/no BS. Far better than any other scripts I've practiced..
Thank You, Kevin, for caring for the agents who have huge goals and helping us get there!!
You Rock!
Stop looking! These are the scripts you want!
After trying out many of the scripts that are available from different Real Estate trainers and coaches, these are definitely the best and most effective! Other scripts made me sound "sales-y" or "robotic"... Kevin's script sound natural, lower the prospects' resistance, and once you master them, effortlessly lead to "YES"! I also love that he has a very strict NO B.S. approach. Whether you're a brand new agent or a seasoned veteran, look no further because these are the scripts that will grow your business and improve your life.
Awesome Book
It's an awesome book. I'm new in the business and definitely is giving me tool to start building a good and strong foundation. Also the scripts are not hard to learn them 'cause they use actual and real phrases to make you not sound like a robot while talking to protective sellers and/or buyers and is very easy to read with simple but important words.
Me too - that's why I love Kevin Ward and The Book of Yes
Tired of being told that it's necessary to use B.S. to get listings? Me too - that's why I love Kevin Ward and The Book of Yes! To be a successful Real Estate Agent you need to know what to ask, what to say. With the scripts in this book you'll learn to ask all the important questions, but you'll also learn them from a stance of respect and authenticity. If you want raging success without having to compromise your ethics, this is the book for you!
Awesome Book!
The steps are simple yet powerful and I am completely comfortable using the scripts. So far, I have the listing presentation script memorized and mastered, where it comes out natural and I use it on all my listing appointments. I started calling FSBOs (was ABSOLUTELY TERRIFIED) and less than a week of calling them I had my first appointment within the first conversation! Usually, you will have to speak with them multiple times before getting the appointment.
The Best Real Estate Book On The Planet!
I was truly on the verge of giving up real estate and getting out of the business until I ran across Kevin Ward and the Book of Yes. I've learned how to gain confidence in myself, overcome the fear of rejection and handle objections from clients, thanks to Kevin. I can not rave enough about Kevin's book and how much I've learned and grown in this past year. If you truly want to succeed in Real Estate, I strongly encourage you to get the book. Your bank account will thank you for it.
"If You're Sick And Tired Of All The B.S. Scripts, Bait & Switch Tactics, Bogus Statistics, And Other Baloney Scams You've Been Told You Have To Use To Succeed In Real Estate, Then THE BOOK OF YES Is The Answer You've Been Looking For. "
As Dale Carnegie said in "How To Win Friends and Influence People":

“In talking with people, don’t begin by discussing the things on which you differ. Begin by emphasizing — and keep on emphasizing — the things on which you agree. …Get the other person saying “Yes, Yes,” At the outset. Keep him, if possible, from saying “No.” When a person has said “no,” all his pride of personality demands that he remain consistent with himself. Once having said a thing, he must stick to it. Hence it is of the very greatest importance that we start a person in the affirmative direction.” The more “yeses” we can induce, the more likely we are to succeed…”
The way you connect and communicate and ultimately lead people to a decision matters...
What Even More Agents Are Saying...
Kevin Ward, the Napoleon Hill of Real Estate!
From the "get-go", Kevin starts with honesty, integrity, and "No BS". You will find no sleazy half-truths in these scripts. Everything is predicated on being honest and upfront, with benefit to both you and your customer. Following these scripts is a win-win, that will make you feel good about your profession, make your customers happy, and make you more sales and income. More than you imagine.
A Book that separates Professionals from Amateurs if you implement and take action
Kevin's "Book of Yes" equips you with the best scripts necessary to become a professional in the Real Estate Industry. His scripts are very conversational, engaging and proven to be effective with clients I work with. What I love most about Kevin and his style of coaching is that he raises the standards in this industry with proven scripts that are not canned, fake or full of b/s. Kevin takes coaching seriously by continuously working on himself as a Coach in order to deliver outstanding, kick-ass content that is up to date and relevant in this constantly changing industry. His scripts and coaching skills have helped me create credibility and trust with clients resulting in on-going personal relationships, more referrals and repeat business.
I accidentally came across Kevin almost 3 years ago while searching you tube videos regarding Real Estate....I have since become a coaching member and have attended one of his live events. I have had many coaches over an 18 year career and what Kevin teaches his students and the contents of the Book of Yes..IS THE REAL DEAL..AS Kevin promises their is NO B.S....I highly recommend The Book of Yes to any agent who is looking for an authentic, straightforward and powerful way of getting sellers to say YES!!
Awesome book and to the point scripts for real estate ...
Awesome book and to the point scripts for real estate agents. I highly recommend the book for those that are seeking fresh scripts for working with buyers and sellers. Also, it's more than just a set of scripts, it's a great introduction to having more powerful conversations with potential clients. It's not filled with high pressured tactics, but gives you a set of tools to help dig deeper into client motivations so that you can give the best experience possible and potentially receive more referrals down the road. A must have for new agents and those wishing to take their businesses to the next level.
Far More than a Book!
This is more than a book. It's a 'must read'... and 're-read'... As with all of Kevin Ward's material, I always expect the best and, not surprisingly, The Book of YES delivers on all counts. From prospecting to objection handling and everything in between, these carefully crafted words give the professional real estate agent that critical edge over the competition with natural, smart conversations that disarm and engage potential sellers and buyers, leaving them with the only response possible: YES! Mr Ward humbly titled it a "Book", but it's far more than that... I'd call it a "Bible" for agents. Great work, Kevin!
Great Scripts!!!!
I'm a newbie to the Real Estate business. I've been searching the internet hi and low for great scripts to help me to better communicate with buyers and sellers. I have some free scripts from the internet and some from other Real Estate Gurus but they are nothing like what is in this book. I have been studying the scripts in this book religiously so when speaking with potential clients, I will seem authentic and not canned. The reason I chose to use these scripts is because they are truthful and I believe they will help me to connect with the client better. Not like the some of those other BS lines I have been seeing all over the internet. Such as telling a FSBO that I may have a buyer when in fact I don't. I love these scripts and I can't wait to start using them in my everyday prospecting. I will write back on the amount of money I have been making off these scripts. Keep up the good work. Looking forward to becoming a coaching client.
One Happy Agent
Kevin's well crafted and easy to find scripts along with well thought out objections add serious time to an agents hectic schedule. The Book of Yes removes all excuses for not having any time to practice, practice, practice. Along with invaluable prospecting, listing presentation, buyer and objection scripts you're given key points/elements of real estate success. Part 1 explains the why behind using scripts effectively. Part 2 teaches you strategy and the psychology behind each script. And if that weren't enough Kevin gives away FREE bonus training resources. This book offers more than scripts to memorize it will increase your understanding of how to engage future clients. This will be my go to book for years to come!!

Always. Expect. YES!
I totally love and appreciate this book! I have never been much of a talkative person and typically struggle with what to say, but that was no longer an issue when I purchased this book. The best part is that the scripts are natural and don't have a sales-y feel to them. In using the scripts you also learn what information is pertinent to help the client get the best possible result. I would definitely recommend any agent looking to up their game to purchase this book.
Awesome book!
The scripts in this book are great. Kevin provides you with scripts that you can memorize or adapt to your own words. Change the wording of the questions if you want, but don't changed the order of the questions. If you follow the scripts you can help an extra seller (or more) per week reach their goal of selling their property. Notice I didn't say get one or more listings per week? With Kevin's scripts, you don't come across as trying to get another listing, you come across as trying to help the seller reach their goal --HUGE difference. That's the biggest point of Kevin and his book -- it's not about you; it's about helping the seller.
If You Are Ready For More "YES," Order Yours Today!
In The Book of YES, you will find the most powerful scripts in the real estate industry.

The book has two parts:
Part 1 will give you the foundation for making the scripts work for you. Not just some of the time, but every time! You'll master how to inspire sellers to say "YES" to you giving you the magic key to unlock the success you want as a real estate agent. 
Part 2 Is the actual scripts that allow you to have smooth, choreographed conversations that lead you down the path to more success and more income. included in this section are...
There are dozens of proven scripts in this book for...Prospecting, Lead Follow Up, Listing Presentations, Buyer, Objection Handling...so you can know how to handle virtually any situation, conversation, and objection that might come your way.
And each script has been tested, tweaked and perfected. How do I know this? Because I've used each and every one of them to close millions of dollars worth of real estate in my nearly 2 decade career. And today some of my top clients are using these scripts to make 6-figures a month! They have done that by implementing and mastering what is revealed in the book.

The Book of YES is an action guide, not a book of theory. This is not a book you just read one time. This is a training manual. It is a book to be studied and mastered...and most importantly this is a book to be used. Think of it as YOUR PLAY BOOK for the key conversations you have with sellers and buyers. Along with the scripts you will find tactical notes on how to use the script, why it works, and when to modify the script for various situations. 

This is not a book on "hard closes" where you try to pound prospects into submission or intimidate your clients to agree with you, it's about inspiring them to say YES to you because they WANT to work with you.
And the more clients tell you "yes," the more abundance and success you will have in your life. The ultimate "YES" is being able to say YES to your goals, your dreams and your family so you can create the lifestyle that you want...which comes directly from you helping other people get what they want.

"The Best Scripts...Period."
As You Can See...
THE BOOK OF YES Has Already Helped Countless Agents At Every Level...
The Question Is, Are YOU Next?
Yes, this book is free. All I ask is that you help me cover the printing and postage costs of $7.95 U.S. for domestic orders!

You may be wondering... "What's the Catch?"

There Is NO CATCH!
I know there are lots of "bait 'n' switch" schemes out there aren't what they promise.

This isn't one of them.

Then...Why Are You Giving Away Your Book for FREE? Because....
  •  It's my way of saying "THANK YOU" for being a dedicated subscriber.
  •  It helps me fulfill my mission which is to help real estate agents like you be able to help more people and make more money. 
  •  I get this book in your hands, and when you see how awesome it is, I hope it will get you excited to invest in more training or coaching with me in the future.
  •  Like I said, I'm tired of all the B.S. scripts out there and I want to convince you that you can get "yes" without resorting to B.S.
Time Is Of The Essence...
Here's why...

We've only printed a few thousand copies of this book, and when they're gone... well, they're gone!  

If this page is still here, then the offer is live. But I reserve the right to pull it down at any time.
Here Is My "You've Gotta Be Crazy" Guarantee
I 100% guarantee that you'll love this book, or I'll return your $7.95 shipping and let you keep the book anyway.

That's right. You don't even have to send anything back. Just email me at the email address on your receipt and I'll give you back your money with no questions asked.

Sound fair?
This Is A Limited Offer, So Claim Your FREE Copy Now Before They're All Gone...
Thanks for taking the time to read this letter and I hope you enjoy the book!

Kevin Ward
P.S. In case you're one of those people (like me) who just skip to the end of the letter, here's the deal:

I'm mailing you a 143-page book, "The Book of YES" (that retails at $18.95 or that you can buy on Amazon.com for $17.06) for FREE. Yes, this book is free, and all you pay is $7.95 for shipping in United States.

There's no catch... no gimmicks... You will NOT be signing up for any "trial" to some monthly program or anything like that.

In fact, if you don't love the book - I'll even refund your shipping costs (and you don't have to ship the book back). So...there is absolutely NO RISK.

Click the button below to get your FREE copy now. You won't regret it. 
Kevin Ward
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